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Real AI

March 24, 2025

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By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 12

REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry.


Sesame AI is all talk, no action


Have you checked out Sesame AI – the latest leap in conversational AI? It speaks naturally, responds instantly, and even interrupts like a human. It's by far the most realistic AI voice we've heard. But is it useful?


Not yet.


Right now, because it’s so close to having a conversation with a human, it can be a mind-blowing experience. You should check it out.


Unfortunately, Sesame has no real-world utility for real estate agents, at least for now. Yes, it feels revolutionary, but what does it actually do? Unlike AI tools that streamline workflows, automate tasks, or generate insights, Sesame is about the experience of talking to AI rather than making your work life easier.


Sesame can’t make decisions, take actions, or provide insights beyond rudimentary responses.

It has no long-term memory and no real personalization. Right now, Sesame AI focuses on producing incredibly fluid moment-in-time conversations.


Will Sesame lead to something valuable? Likely – read this post by Marilyn Wilson for her take.

But the value of AI in real estate is when it integrates into existing workflows: helping you manage your emails and text, set meetings, control smart devices, or, eventually, help complete real-world, repeatable, and mundane tasks. Sesame doesn’t do any of that. It just talks.


Sesame is paving the way for something bigger: the humanization of AI. This is a proof of concept that shows where conversational AI is headed.


It’s making AI more natural and approachable, so Sesame AI is a step in the right direction.


But for now, it's a cool party trick. 


When it can act as well as it talks, that’s when it becomes relevant to real estate agents. (-Kevin)


   
   

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Previous high-profile engagements include Florida REALTORS(R) Annual Convention, the National Association of Real Estate Editors, The Realty Alliance and NAR iOi.

   
   
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AI real estate agent did not sell $100M


Our clickbait headline of the year award goes to every publication that recently covered the nonsense story about the world’s first AI real estate agent that already has generated $100 million in sales. 


The Israeli startup eSelf AI touted this ridiculous claim, first telling Fox Business that a real estate brokerage firm using their tech in Portugal generated $100M in sales through the first AI real estate agent.


When asked to clarify, the firm said the $100M number was based on leads the AI agent has generated.


Newsflash: Leads are not sales. 


When did a lead count as a sale? When was the last time a lead paid your mortgage?


Leads do not “make” a sale; real people take a lead and have the heady task of trying to turn a lead into a sale.


Leads only become sales through the heavy lifting performed by human agents, not bots. The AI real estate agent credited with $100 million in property sales simply engaged someone in a Chatbot conversation, assisting with search.


And the claim to be the first? Isn't AI lead cultivating and lead gen what OJO did for years (before they bought Movoto and pivoted)? Based on eSelf’s take, OJO probably could have claimed hundreds of millions of dollars in sales, but they did not because they are smarter than that.


We also checked out the tech that Porta da Frente Christie credited with the AI-generated leads, which their human agents turned into sales. To us, it is a dangerous proposition to even test their AI agent. When you click "Talk to the world's first AI-powered Agent," you must turn on your camera and microphone – there is no other option. If you don’t, you can’t use their AI agent.


When we clicked on the "Privacy Policy" link to see how our video and voice would be used, the link took us to a blank page with a "404 (not found) error" at the top. So, even trying out their tech is a risk – and makes us highly suspicious of the accuracy of their sales claims.


Finally, we're disappointed in the US real estate trades that accepted this story on its face and didn’t probe deeper before creating misleading clickbait headlines of their own.


Caveat Emptor – AI adiuvante: Let the buyer beware when AI assists. (-Kevin)


   
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AI Facts and Stats 


1. 66% of brokerage leaders said content creation was where they plan to adopt or expand their use of AI  

2. 42% of brokerage leaders stated they were highly concerned about AI risks  

3. 83% of female brokerage leaders reported active AI use within their brokerages  

4. 22% of brokerage leaders who adopted AI had a total real estate transaction volume of $101-$500 million  

5. 31% of brokerage leaders who adopted AI were 50-59 years old  


Source: 2025 Delta Real Estate Leadership AI Survey (-Korey)




   
   
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AI Headlines


Oregon bill aims to curb rent price hikes, prohibit AI price-fixing | 3/19/25 Yahoo!

Proposed law would ban AI use by Oregon landlords and property managers to set rent prices.

 

Anthropic’s chatbot Claude can finally search the web now | 3/20/25 The Verge

Claude’s web search feature comes eight months after ChatGPT released its own.

 

No one knows what the hell an AI agent is | 3/14/25 TechCrunch

Multiple definitions of “AI agent” cause confusion.

 

AI Boom Could Spark a Land Rush in Texas – and Drive Up Demand for Homes | 3/14/25 Realtor.com

Texas is becoming a fast-growing hub for building AI data centers.

 

Tech Trends to Reshape Your Real Estate Business | 3/14/25 Florida Realtors

NAR’s Dan Weisman looks at tech trends driving real estate worth watching in 2025. 

 

Video Bonus:

Nvidia Keynote at the "Super Bowl of AI"

https://www.youtube.com/watch?v=_waPvOwL9Z8&t=1885s (-Korey)

   

AI Quote of the Week

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Content suggestions welcomed: email korey@wavgroup.com.

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Kevin Hawkins

Editor | REAL AI

realai.blog

Kevin@wavgroup.com


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